Since the theme this month seems to be ads, a few more thoughts have to be foisted here.
First that IPL and more so KolKatta Knight Riders (KKR). There ads are more ubiquitous than stink in a roadways loo. You can have 10 min of peaceful channel flipping without running into these days. I suspect if the IT department were to investigate the costs incurred on ads, we may be able to avoid personal income tax imposition at all.
Coming back to ads IPL ads (and 99% of which are KKR) all show a contest where there is a winner but each one of the contest has a winner winning by a means other than cricket! Sometimes its dance, sometimes it some ball game involving kicks, sometimes shouting. Sign of times? This circus promises to be everything but cricket if the ads are any indications.
There is a BSNL ad that has a babe agreeing to a good match till she discovers that the prospective in-laws place has no landline! I mean hello couldn't the ad agency pick a more plausible reason than equating a BSNL landline with identity?
Then there are those good ads. The new Vodaphone ads are typically cheeky and fun and the theme goes well with the target audience of teenagers.
-- to be continued (when I can recollect the other ads, KKRs carpet bombing has pretty much left no ad space left for other folks).
Another recent ad I like is from a plywood firm. The ads shows a couple of lawyers arguing about a case with the judge hammering the desk (made of plywood) to adjourn the rather comical debate. And the debate goes on. While being fun it is also a powerful satire on the justice system where a simple case goes on long enough for an adolescent to be a creeping old.
Similarly there is that ad from a radio station that has someone inside a manhole singing a happy song with a message that our listeners are always happy. Simple, yet conveys the message that its channel that will play fun songs.
Hindi Literature in Mumbai
10 years ago
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